September 8

4 Ways Exterior Paint Influences Customers

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What do you think is the most important aspect of attracting customers to your business? Customer service? Doing great work? Offering great products? All of those things are important, but too often business owners don’t consider the role curb appeal has in attracting and retaining customers. 

How Important Is Curb Appeal?

Curb appeal is simply a measurement of how good a commercial or residential property looks from the outside. The exterior paint job, landscaping, walkways, and overall cleanliness all contribute to a property’s curb appeal. Curb appeal has been found to have a profound impact on whether or not consumers ever visit a business establishment.

Your storefront or commercial building’s exterior is one of your most important marketing tools. It’s often potential customers' first impression of your business and your first opportunity to create a positive impression.

According to a survey of 1,000 consumers, more than two-thirds decided not to visit a business based solely on its appearance from the street. In addition:

  • 95% said external appearance influenced their decisions about where to shop.

  • 52% said they avoided a store because of a dirty exterior appearance. 

  • 39% said they won’t enter a store that doesn’t “look like a place I would normally shop.”

Another study found similar results with 70% of first-time sales in one downtown area based on curb appeal alone. Your exterior paint is a large part of your commercial property's curb appeal. 

The right colors can influence your customers and improve your revenue in several ways:

1. Gets More People in the Door

If your business relies on customers or clients visiting your property, you need good curb appeal. If you want people to walk into your store, restaurant, or shop, you need to start with a good first impression. An attractive paint job will draw more customers in by creating a positive atmosphere.

2. Sets the Mood 

Paint colors have a powerful effect on mood and emotions for both employees and customers. Your exterior paint job sets the tone for your business. When people pull up to your building, they make numerous conscious and subconscious decisions about your business. A paint job that doesn’t match the tone or brand of your business will likely have a negative impact on potential customers. 

3. Boosts Brand Recognition

Memorable logos aren’t random in their color selection. They’re produced to give customers a sense of professionalism and trustworthiness. The same care should be taken when selecting exterior paint colors for your commercial property. When you choose to incorporate your business’ color scheme and branding on the outside of your building, you make it easier for customers to find and remember your location.

4. Shows That You Care

No matter what type of business you run, a well-maintained exterior shows you care about your business and your customers. A clean storefront demonstrates to potential customers your reliability and attention to detail which is especially important for service-oriented businesses. A professionally painted exterior is an important part of creating a welcoming atmosphere for employees, customers, and passersby.

Choosing the Right Exterior Paint Colors

Color psychology is widely studied by marketers and other business professionals who want to understand how to capture the attention of consumers. Color often dictates a customer’s perception of a product or service according to the emotion they associate with the color of that product or service. 

It’s important to select exterior paint colors that send the right message for the customers you want to attract. Choosing the right color for your commercial building can be challenging but there are some broad color associations that are helpful when choosing exterior paint colors.

  • Blue is often viewed as creating a sense of security and trustworthiness. Banks and financial institutions often use blue on their building exteriors. Commercial buildings that cater to medical professionals will often use a shade of light blue to project a sense of calm. 

  • Green is associated with nature and wellness. Green shades are viewed as calming and peaceful. It’s a good choice for businesses that are focused on health, relaxation, nature, and wellness.

  • Brown is less visually stimulating than other colors but it can be a good choice for a business exterior. Less intense than black, brown represents structure and safety. Brown is often used on professional office buildings, banks, and other properties where projecting a sense of safety and security is desired. 

  • White is most often associated with purity, innocence, and cleanliness. White is frequently used in industries that want to project a clean professional image including hospitals, health care centers, and high-tech firms. 

When choosing colors for your building’s exterior, it’s important to consider your type of business, the customers you want to attract, and the surrounding neighborhood. Working with an experienced painting professional is the best way to ensure your exterior paint job enhances curb appeal and attracts customers.

When It’s Time to Repaint, Contact the Experts

To get the best results for your business, always follow expert advice when choosing colors and preparing your business for painting. An experienced commercial paint contractor will be able to help you select a color scheme that will set your business apart and complete your painting project professionally and proficiently.

When it’s time to update your commercial property’s paint job, call Adam Roe Painting to discuss your needs. Our team of painting professionals have tackled projects large and small, and we’re ready to help you transform your property with a high-quality paint job. 

In business since 1985, Adam Roe Painting will provide the highest quality results and best customer service in the industry. We offer custom color matching, a residential exterior warranty of 5 years, and a one-year warranty on commercial and industrial projects. We look forward to working with you.


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